This is usually the area of marketing that gets the least attention. There are several reasons for this. Time, resource and knowledge are frequently cited as the most common.

Do it well and it makes the rest of the marketing work a lot easier. Do it badly or not at all and the words of Benjamin Franklin are likely to come back to haunt you – “If you fail to plan, then you are planning to fail”.

Strategy

We’ll help you plan, setting clear goals and objectives

Time invested in strategy and planning can help you establish a view of your golf club which could cover the next 3-5 years. No more reacting to the latest whim of a committee or knowing that you have a list of things which need to be achieved but you haven’t actually planned the time to do them.

This section will help you understand where you currently are, where you want to get to and how to get there.

Please take time to work on strategy and planning at you club as it will have huge benefits. Not doing it will make marketing like trying to play out of a bunker with driver – not impossible but not the best option.

Establishing your current position is crucial as it helps you understand your key challenges and opportunities.

By identifying where you are trying to get to, you will prioritise your key building blocks into a successful plan.

After you have planned the marketing required, you will need to understand how you will get there and how to implement your chosen marketing activities.

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