Social Media Content Planning

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Facebook

There are three simple steps with regard to social media planning

  1. Agree the topics you want to focus on.
  2. Consider what you are going to cover on the Facebook page over the next month
  3. Allow for flexibility. It allows topical items to be included e.g. a contentious rule decision in a recent event.

Topics

In order to ensure focus and consistency you should identify key subject areas which will be covered by the Facebook page. For example:

  1. Competition results – these could be competitions at the club or competitions the club has been in.
  2. Promoting upcoming events – this could be weekly medals, an Open competition, the captain’s charity day or a Valentine’s Dinner. All good promotion for the club
  3. Sales – Pro shop, bar offers, lessons, etc.
  4. Membership – options available and benefits of
  5. Humour – could be anything, mainly memes and videos
  6. Tips – these can be direct from the Pro or utilising other web content
  7. General questions or quizzes / Did you know? – everyone likes a fact – try to make them interactive.
  8. Competitions – should aim for one every two months offering a free 2ball
  9. Tee Times – look at availability and post accordingly. Useful for getting people used to the online booking system
  10. Course photos – you have a stunning course. Make sure you highlight that
  11. Weather – never hurts to give a weather-related post, especially if it looks like it is clearing up later
  12. Venue Hire – it’s not just a golf course. This could include promotion of the venue and photos from events

Some posts will not exclusively fit into one category but they all should fit into at least one of these categories.

These topics should form the basis of all posts and should be reviewed on an ongoing basis to identify which posts are performing the best.

The next month

Once you have your topics agreed, then map out how the next month could look. This can be done simply on an excel spreadsheet.

Some additional guidelines

  • Where possible post at the same time every day. People then get used to seeing things at a certain time and start to look for them
  • You can post in advance. You don’t have to do this every single day. You can schedule posts months in advance if you choose

Twitter

Twitter is different to Facebook as people use it for information and latest news. Not all your tweets have to be about the club. All aspects of golf should be covered such as announcements from players (new clubs), Major tournament information, interesting press conferences, etc. You can still sort out a plan the same as for Facebook. Utilise the golfing calendar, the club events and golf news websites for key content.

Suggested Topics

  1. News from the golf world.
  2. Weather – never hurts to give a weather-related post, especially if it looks like it is clearing up later
  3. Tee Times – look at availability and post accordingly. Useful for getting people used to the online booking system
  4. Course photos – add these to both of the above. You have a stunning course. Make sure you highlight that
  5. Membership – options available and benefits of
  6. Humour – could be anything, mainly memes and videos
  7. Tips – these can be direct from the pro or utilising other web content
  8. General questions / Did you know? – everyone likes a fact – try to make them interactive.
  9. Competitions – should aim for one every two months offering a free 2ball

As with Facebook, some posts will not exclusively fit into one category but they all should fit into at least one of these categories.

These topics should form the basis of all posts and should be reviewed on an ongoing basis to identify which posts are performing the best.