“Anything digital or online is going to cost a lot of money.”

This seems to be a popular view. The truth is, things are as expensive as you want to make them. When considering which digital elements are right for your golf club it is also important to consider what these elements will provide in terms of coverage, services, engagement and revenue generation.

Digital

Social media, websites, email marketing – make the most of your media options

Digital opportunities such as social media, websites, mobile apps, remarketing, Google Adwords and much more are not necessarily areas which will have a huge drain on the marketing budget. In many cases you are able to keep tight control on what you spend and work within very specific financial guidelines.

These facilities are also a shop window for your golf course. You can sell your course from the comfort of an office. Plus, the great thing about all things digital is that your course always looks at its best.

Even if your budget it minimal there are some opportunities for making the most of digital options through things like social media and email marketing.

This section aims to guide you through the options you have and demonstrate that things like remarketing and Google Adwords are not some secret club that only a few can access.

Embrace digital options, they really are the future.

A range of tools to promote your club, whatever your budget.

Talk directly to your customers in a cost efficient manner.

Make the most of free communication channels to promote your club.

This is your shop window for you to sell from. It can do a lot of the hard work for you.

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