Knowledge is power. The more you know and understand your members, the easier it will be to provide a golfing experience they want.
Golf clubs have more information about their members than they think and it probably isn’t too difficult to get more. From competitions played in to what they spend in the bar, the footprint of each member gives a clear indication of how they use the golf club and when they use the golf club.
Tracking this information and understanding what they want from your golf club means that you can ensure what you are offering, is what people want. It is impossible to please everyone all of the time but listening to your members, reviewing trends and acting on the findings will help your retention numbers.