Welcome to Golf Club Marketing Resource. A new website designed to help golf clubs with ideas, guides, templates and practical solutions to increase the bottom line through marketing activities.

Whether you are trying marketing for the first time or have an established marketing function at your club, the articles, tools and promotional support will maximise the effectiveness of your sales and marketing budget, without being a huge drain on resources.

Golf Club Marketing Resource has been designed to enable golf clubs to use as much or as little of the site as they need. Each of the main headings – Strategy and Planning, Recruitment, Retention, Visitors and Societies and Digital – are segmented into smaller sections, making it easier for clubs to focus specifically on what they need.

The site is designed for you to work through each section, building your plans from scratch in Strategy and Planning before addressing the various revenue drivers across the club – Recruitment, Retention and Visitors.

Digital looks at how you can unlock more potential for the club using some simple online tools and our Promotions Library provides a wide selection of examples aimed at inspiring your creative side.

Golf clubs operate in challenging times and a very competitive marketplace. Very few have waiting lists anymore and it’s becoming increasingly important to have business plans, marketing plans and a good vision of where the club is heading.

Waiting lists have all but disappeared from golf clubs but clubs still need to be getting new members through the front door. We have some simple initiatives to help, plus all the promotional support you need to run a successful recruitment campaign.

Marketing is not all about getting money into the club through offers. Whilst all clubs will lose some members naturally due to changes in circumstance e.g. moving house, your current members are vital to the success of the club and should be looked after.

From the occasional green fee player to a 60 man society your visitors are a great source of revenue for your club. How do you ensure repeat business, what is stopping them going elsewhere and is there even the potential to turn them into members?

From social media to creating a great website to making the most of your email campaigns, we have some key do’s and don’ts to help you get the best out of these areas.

A full library of promotional materials to provide some creative inspiration. From memberships to societies to green fees there is a wide range of examples at your fingertips.

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